Tech stack strategy & roadmap
Where your efforts pay off first, and where they don't. A sequenced roadmap with owners and gates.
I grow revenue. I also build the systems that make it scale.
Marketing leader who builds the AI behind the numbers.
The tech industry will sell you solutions in search of problems. That logic is backwards, isn't it? Let's name the target, build the machine, and then watch the numbers move.
Automation
100:1many deliverables · one human gateFour AI agents running a content pipeline end to end: research, generate, schedule, 100+ posts weekly across multiple accounts. Delivered that one. Lead management systems that automate first touch for hundreds of leads every day AND connect them with a real human. That too. Let's Automate simple ideas with robust complexity.
Attribution
1000:1Awash in analytics · one real outcomeThousands of measurable KPIs are at your fingertips and yet the only important question is did we get the deal? It looks like End-to-end attribution at a $10B credit union with hundreds of marketing tactics, delivered in a single executive summary. Don't get lost in the data, harness it to chart a clear path ahead.
Results with impact
1:10Every dollar · returned tenfoldWhat if every campaign didn't just pay for itself, it delivered enough revenue to cover the cost of doing business and still net a profit. A crazy idea, I know. What if the intelligent systems we build fill gaps while giving your employees back precious time and resources. We're not just talking about efficiency, we're building systems with tangible value in smart, measurable ways.
What you can hire
All services →Systems build & integration
Team enablement, agents wired into your existing stack if needed, with security considerations throughout.
Run & tune
Ongoing attribution and evaluation of your systems. Celebrate and scale success. Fail forward when challenged.
Let's build the systems that you wish your vendors sold you.
The dashboard, the proxy, the voice assistant: the version you'd actually buy, built in-house.
About
Hearth and machine shop, same person.
A decade-plus of marketing leadership in regulated financial institutions, and a parallel decade of building: firmware, gateways, custom-trained models. Not a hobby; compounding.
About →Bring the problem nobody's solved.
Start a project